Air In The Soul
‘Air In The Soul’ was a project concept that was born out of the struggles of the pandemic. We lacked freedom to escape the city, freedom to explore, connect with the world and lacked air in our soul. I collaborated with a good friend Benji Bock to merge his music video background with my automotive experience in a campaign piece that explored this concept of escaping the city after lockdown to reignite the soul. We worked with some amazing people included artist and talent Becca Hatch and topped it off with an epic location down the south coast of NSW, Dovecote.
“We meet her behind the wheel of a Porsche Taycan Turbo Cross Turismo, a symbol, if any, of her love affair with technology, nature and the freedom of space.”
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